1. Introduction
Vertical Ventures Ltd ("Match with Care", "we", "us", "our") is committed to protecting your privacy and handling your personal data in accordance with UK GDPR and applicable data protection laws.
This Privacy Policy explains how we collect, use, and share personal data when you use our platform.
2. Data We Collect
From Clients
- Name and contact details
- Address and postcode
- Date of birth (including care recipient date of birth where provided)
- Information about care needs and preferences
- Care schedule and requested hours
- Communication with us and Carers
- Payment and transaction data
- Uploaded files or supporting documents where provided
From Carers
- Name and contact details
- Date of birth
- Address and postcode
- Profile photo
- Employment history, experience, and qualifications
- References
- Availability and preferences
- Identification and verification documents (e.g. DBS, Right to Work)
- CV and related onboarding information
- Payment account details
- Uploaded files or supporting documents where provided
Automatically Collected Data
- IP address
- Device and browser information
- Usage and interaction data
- Cookies and analytics data
- Push notification tokens and related device metadata (for app notifications)
3. How We Use Your Data
We use personal data to:
- Provide and operate the platform
- Match Clients with suitable Carers
- Display Carer profiles to potential Clients
- Share relevant information between Clients and Carers to facilitate introductions
- Process payments
- Verify identity and documentation
- Communicate with users
- Improve and develop our services
- Understand how our website and marketing are used
- Comply with legal obligations
We do not sell personal data.
4. Data Sharing
We may share personal data:
- Between Clients and Carers where necessary to facilitate care arrangements
- With service providers who help us operate the platform (such as payment processors, hosting providers, analytics providers, and advertising partners)
- With professional advisors or authorities where required by law
We only share data where necessary for the purposes described in this policy. Service providers process data on our instructions; some analytics and advertising providers may also process data under their own privacy policies.
5. Lawful Basis for Processing
We process personal data under the following lawful bases:
- Performance of a contract (to provide our platform and services)
- Legitimate interests (to operate, improve, and grow the platform, including understanding how our website and marketing perform, where those interests are not overridden by your rights)
- Legal obligations (compliance with applicable laws)
- Consent (where required, such as for certain communications, optional data, or non-essential cookies)
Care needs and other health information are special category data. We use them to make introductions, and only where the person the data is about, or someone authorised to act for them, has agreed.
6. Data Retention
We retain personal data only as long as necessary to:
- Provide our services
- Comply with legal and regulatory obligations
- Resolve disputes and enforce agreements
Users may request deletion of their data, subject to any legal retention requirements.
7. Data Security
We implement appropriate technical and organisational measures to protect personal data.
However, no system can be guaranteed to be completely secure.
8. International Transfers
Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with applicable law.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data
- Restrict or object to processing
- Request data portability
To exercise your rights, contact: hello@matchwithcare.com.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
10. Cookies
We use cookies and similar technologies to operate the platform, remember preferences, analyse usage, and measure the effectiveness of our marketing.
Cookie categories
- Essential: required for the platform to work. These include authentication cookies (Clerk) and your cookie preference choice (
cookie_consent). These do not require consent.
- Analytics: help us understand how the site is used. We use PostHog and Google Analytics (GA4).
- Advertising: help us measure marketing performance and attribute conversions. We use Google Ads (including enhanced conversions where applicable), the Meta Pixel plus Conversions API, and the Trybe attribution pixel. We do not send care-need or health details to Meta or Trybe.
Non-essential analytics and advertising cookies are only set after you choose Accept all. If you choose Reject non-essential, we do not set those cookies. Google may still receive limited cookieless measurement signals under Consent Mode, and PostHog may continue anonymous session analytics in memory only (no cookies or local storage).
Changing your preferences
You can change your cookie preferences at any time via Cookie preferences in the website footer. Your choice is stored for 180 days.
You can also control cookies through your browser settings.
11. Updates to This Policy
We may update this Privacy Policy from time to time. Where changes are material, we will provide reasonable notice.
12. Contact
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Email: hello@matchwithcare.com