Tell us about your care needs and we'll confirm their availability and help arrange an introduction.
Alicia is a commercially minded and highly organised Operations Manager with hands-on experience leading domiciliary care services, coordinating carers and client relationships, and driving meaningful improvements in service quality and operational efficiency. Having progressed from a graduate trainee role into branch leadership at Hartwig Care, she brings a strong blend of care-sector knowledge, data-driven decision-making, and a genuine commitment to person-centred care. Alicia's ability to manage complex operations while maintaining strong relationships with clients, families, and carers makes her a highly effective and dependable professional in the care sector.
Hartwig Care (Clece Care Services Group)
Operations Manager·Sep 2025 – Present
Alicia leads day-to-day operational delivery within a domiciliary care branch, balancing client needs, carer capacity, service continuity, compliance, and financial performance. She coordinates activity across local-authority and private care services, oversees referral and workforce capacity processes, and drives cost-control initiatives that delivered annualised savings exceeding £100,000. She also works closely with managers on quality, safeguarding, and CQC-related requirements, while building strong relationships with carers and service users.
eargym
Business Development Manager – Sales & Marketing·Feb 2024 – Aug 2024
Alicia worked within a fast-moving health-tech start-up, supporting business development and growth for an accessible hearing-training and testing app. She researched and approached prospective B2B clients, developed targeted pitches, and managed outreach through multiple channels, while also supporting social media and digital marketing activity. She additionally contributed to the company's B Corp assessment and authored its inaugural annual impact report.
Duffryn Tavern
Bar Staff·May 2023 – Oct 2023
Alicia worked as bar staff, serving customers and supporting the smooth running of the venue.
Jacobs Engineering
Cyber Security Business Operations Intern·Aug 2022 – Feb 2023
Alicia worked alongside the Operations Director within the Cyber Security Business Unit, supporting operational planning, workforce forecasting, and business performance. She managed workforce-planning information for more than 70 engineers, built Excel tools and PivotTables to streamline reporting, and contributed to business planning and governance documentation. Her work helped increase workforce utilisation from approximately 70% to 75% within the first month.
University of Bath
BSc (Hons) Business – 2:1·2021 – 2025
Christ College Brecon
A Levels·2019 – 2021
Christ College Brecon
GCSEs·2017 – 2019
Full UK driving licence
Driver
Yes — once you've spoken with our team, we'll arrange an introduction with carers who are a good fit. This gives you the chance to ask questions and make sure it feels right before moving forward.
Simply give us a call and tell us a bit about your needs. We'll confirm availability, suggest the best carers (including Alicia if suitable), and guide you through the next steps.
Availability can change quickly. When you speak to us, we'll check Alicia's current availability and recommend similar carers if needed, so you're not limited to just one option.
Merthyr Tydfil County Borough Council
Swim Instructor & Advertising Manager·Dec 2019 – Aug 2022
Alicia designed and delivered swimming instruction for people of different ages and abilities, adapting her communication and teaching methods to individual needs. She promoted the swim school through tailored advertising and social media activity, helping grow participation from five swimmers to more than 120 enrolled students. She built strong relationships with students and families, creating a welcoming and supportive experience.
Hot Wok Chinese Restaurant
Floor Manager·May 2020 – Sep 2021
Alicia worked as Floor Manager at a Chinese restaurant, overseeing front-of-house operations and ensuring a positive customer experience.