Ambassador toolkit

Practical scripts and examples for after you've applied and received your personal referral link. New here? See how the programme works.

What we do

Match with Care helps families find vetted home carers for older relatives who need support at home.

We help families find care that suits their needs, preferences, location and budget, without having to navigate the process alone.

Our service covers visiting care, live-in care, overnight care, respite and other home-care needs.

Your role

Your role is to help families discover Match with Care when they or someone they know may need support.

You do not need to provide care advice or arrange care yourself. Our team handles enquiries, matching and the care process.

There are three main ways to help:

Make introductions: Tell people about Match with Care when they mention needing care for a parent or older relative.
Share our service: Share your website or referral link with your personal network, university groups or local community.
Raise awareness: Share useful information online, in relevant communities or at events where people may be looking for care.

How to find opportunities

You do not need to approach strangers or actively sell care. Start by looking for situations where someone might benefit from knowing about us.

A. Friends and family

Tell people in your network what Match with Care does. They might know someone whose parent needs help at home, even if they do not need it themselves.

Example message

I'm working with Match with Care, a service that helps families find vetted home carers for older relatives. If you ever know someone struggling to arrange care for a parent, I'd be happy to point them in the right direction.

B. University and student communities

If you are a medical student, nursing student or studying a related subject, you may encounter people interested in ageing, caregiving or community support.

Ask relevant societies whether you can share a short introduction to the service.
Share a post in an appropriate group, with the administrator's permission.
Mention the service when classmates discuss caring responsibilities at home.

Example message

Many people end up helping their parents arrange care for grandparents. I'm working with Match with Care, which helps families find home carers. Here's the link if it's ever useful: [YOUR REFERRAL LINK].

C. Social media

Share useful information rather than repeatedly posting adverts, tagging Match with Care in your posts where possible.

Possible post topics:

Signs that an older relative might benefit from extra help at home.
The difference between visiting care and live-in care.
Questions families can ask when choosing a home-care provider.
How to start conversations with parents about getting support.
Get creative and think of viral content ideas that are funny and engaging, while staying relevant to the service.

Finish with a simple invitation:

If your family is exploring home care for an older relative, Match with Care can help you understand your options: [YOUR REFERRAL LINK].

D. Community groups

Consider local community groups, neighbourhood forums, faith communities, older people's organisations and carer-support groups.

Ask permission before posting. Share a useful introduction, not unsolicited sales messages.

Example

I wanted to share a resource that may be useful to local families. Match with Care helps people find vetted home carers for older relatives. If you're exploring care at home, you can find out more here: [YOUR REFERRAL LINK].

E. When someone mentions a care problem

This is often the most useful opportunity. Listen for situations such as:

“Mum is struggling to manage on her own.”
“Dad needs someone to visit during the day.”
“We're finding it difficult to organise care around work.”
“We need someone to stay with Grandma while we go away.”
“We've been looking for a carer but don't know where to start.”

You do not need to diagnose a need or recommend a particular type of care. Simply offer to share a resource.

How to refer someone

When you identify a potential referral:

Ask permission. Check whether they would like information about Match with Care.
Share your referral link. Let them explore the service and contact us directly.
Let us handle the enquiry. Our team will discuss their circumstances and explain the available options.
Track the referral. Use your unique referral link so we can attribute the enquiry to you.

If someone prefers a personal introduction, ask permission before connecting them with us. Never pass on their contact details without consent.

What to say

You do not need a sales pitch. Keep it natural and relevant to the conversation.

If someone says their parent needs help:

That sounds like a lot to organise. I know a service called Match with Care that helps families find home carers. Would you like me to send you the details?

If someone is unsure where to start:

You don't have to work everything out immediately. Match with Care can help you explore options for care at home. Here's their website: [YOUR REFERRAL LINK].

If someone asks whether we can find a carer:

Match with Care helps families find suitable carers. The team can discuss what you need and explain what options may be available.

If someone isn't interested:

No problem at all. Feel free to keep the link in case it's useful in the future.

Never promise that a carer will be available, guarantee a particular outcome or quote prices you have not verified.

Commission

Ambassadors receive commission for qualifying referrals that become paying clients.

Your specific commission rate, qualifying conditions and payment timing will be confirmed separately before you begin referring families.

Use your referral link wherever possible and contact us if you have questions about a referral or payment.

Important guidelines

Respect privacy. Do not share anyone's contact details without their permission.
Be accurate. Do not make guarantees about availability, costs or outcomes.
Do not give clinical advice. Refer questions about health conditions or care suitability to our team or the appropriate professional.
Follow applicable rules. Obtain permission before posting in groups or using university channels.
Be transparent. Disclose your commission relationship when promoting the service where required.
Respect people's choices. Never pressure anyone into using the service.

Need help?

For questions about referrals, the service or your commission, contact:

hello@matchwithcare.com

Website: https://matchwithcare.co.uk

Thank you for helping more families discover their home-care options.

Ambassador toolkit

Practical scripts and examples for after you've applied and received your personal referral link. New here? See how the programme works.

What we do

Match with Care helps families find vetted home carers for older relatives who need support at home.

We help families find care that suits their needs, preferences, location and budget, without having to navigate the process alone.

Our service covers visiting care, live-in care, overnight care, respite and other home-care needs.

Your role

Your role is to help families discover Match with Care when they or someone they know may need support.

You do not need to provide care advice or arrange care yourself. Our team handles enquiries, matching and the care process.

There are three main ways to help:

Make introductions: Tell people about Match with Care when they mention needing care for a parent or older relative.
Share our service: Share your website or referral link with your personal network, university groups or local community.
Raise awareness: Share useful information online, in relevant communities or at events where people may be looking for care.

How to find opportunities

You do not need to approach strangers or actively sell care. Start by looking for situations where someone might benefit from knowing about us.

A. Friends and family

Tell people in your network what Match with Care does. They might know someone whose parent needs help at home, even if they do not need it themselves.

Example message

I'm working with Match with Care, a service that helps families find vetted home carers for older relatives. If you ever know someone struggling to arrange care for a parent, I'd be happy to point them in the right direction.

B. University and student communities

If you are a medical student, nursing student or studying a related subject, you may encounter people interested in ageing, caregiving or community support.

Ask relevant societies whether you can share a short introduction to the service.
Share a post in an appropriate group, with the administrator's permission.
Mention the service when classmates discuss caring responsibilities at home.

Example message

Many people end up helping their parents arrange care for grandparents. I'm working with Match with Care, which helps families find home carers. Here's the link if it's ever useful: [YOUR REFERRAL LINK].

C. Social media

Share useful information rather than repeatedly posting adverts, tagging Match with Care in your posts where possible.

Possible post topics:

Signs that an older relative might benefit from extra help at home.
The difference between visiting care and live-in care.
Questions families can ask when choosing a home-care provider.
How to start conversations with parents about getting support.
Get creative and think of viral content ideas that are funny and engaging, while staying relevant to the service.

Finish with a simple invitation:

If your family is exploring home care for an older relative, Match with Care can help you understand your options: [YOUR REFERRAL LINK].

D. Community groups

Consider local community groups, neighbourhood forums, faith communities, older people's organisations and carer-support groups.

Ask permission before posting. Share a useful introduction, not unsolicited sales messages.

Example

I wanted to share a resource that may be useful to local families. Match with Care helps people find vetted home carers for older relatives. If you're exploring care at home, you can find out more here: [YOUR REFERRAL LINK].

E. When someone mentions a care problem

This is often the most useful opportunity. Listen for situations such as:

“Mum is struggling to manage on her own.”
“Dad needs someone to visit during the day.”
“We're finding it difficult to organise care around work.”
“We need someone to stay with Grandma while we go away.”
“We've been looking for a carer but don't know where to start.”

You do not need to diagnose a need or recommend a particular type of care. Simply offer to share a resource.

How to refer someone

When you identify a potential referral:

Ask permission. Check whether they would like information about Match with Care.
Share your referral link. Let them explore the service and contact us directly.
Let us handle the enquiry. Our team will discuss their circumstances and explain the available options.
Track the referral. Use your unique referral link so we can attribute the enquiry to you.

If someone prefers a personal introduction, ask permission before connecting them with us. Never pass on their contact details without consent.

What to say

You do not need a sales pitch. Keep it natural and relevant to the conversation.

If someone says their parent needs help:

That sounds like a lot to organise. I know a service called Match with Care that helps families find home carers. Would you like me to send you the details?

If someone is unsure where to start:

You don't have to work everything out immediately. Match with Care can help you explore options for care at home. Here's their website: [YOUR REFERRAL LINK].

If someone asks whether we can find a carer:

Match with Care helps families find suitable carers. The team can discuss what you need and explain what options may be available.

If someone isn't interested:

No problem at all. Feel free to keep the link in case it's useful in the future.

Never promise that a carer will be available, guarantee a particular outcome or quote prices you have not verified.

Commission

Ambassadors receive commission for qualifying referrals that become paying clients.

Your specific commission rate, qualifying conditions and payment timing will be confirmed separately before you begin referring families.

Use your referral link wherever possible and contact us if you have questions about a referral or payment.

Important guidelines

Respect privacy. Do not share anyone's contact details without their permission.
Be accurate. Do not make guarantees about availability, costs or outcomes.
Do not give clinical advice. Refer questions about health conditions or care suitability to our team or the appropriate professional.
Follow applicable rules. Obtain permission before posting in groups or using university channels.
Be transparent. Disclose your commission relationship when promoting the service where required.
Respect people's choices. Never pressure anyone into using the service.

Need help?

For questions about referrals, the service or your commission, contact:

hello@matchwithcare.com

Website: https://matchwithcare.co.uk

Thank you for helping more families discover their home-care options.